It could be argued that we are lucky in the UK due to the proliferation of budget airlines available to whisk us away somewhere warm from a wide variety of regional airports. Despite the highest aviation taxes in the world it is still possible to obtain relatively cheap flights for any type of holiday to destinations as far away as Sharm el Sheikh or Marrakech. This must be a good thing.
The onset and expansion of airlines such as easyJet, Jet2 and Ryanair has allowed passengers to be selective about whom they fly with or to simply take the cheapest price. What are your own booking methods? After experiencing budget airlines do you now say for example 'I'll never fly Ryanair' or 'I will only use easyJet' so that you can purchase speedy boarding and be on the plane first?
The industry leader in terms of volume is the irrepressible Michael O'Leary of Ryanair who would argue that his service is simply the same as catching a bus from your home to the nearest town but his service happens to be one that operates in the sky. Do you agree with his philosophy about your holiday starting with an A to B transit in the air or do you wish to return to a romantic notion of air travel where you get a gin and tonic and a bag of peanuts? Would you say that there is scope for an airline which offers a simple price to include air fare, 20kg luggage allowance and complimentary drinks on board at a competitive price to holiday destinations to Spain or Turkey?
The onset and expansion of airlines such as easyJet, Jet2 and Ryanair has allowed passengers to be selective about whom they fly with or to simply take the cheapest price. What are your own booking methods? After experiencing budget airlines do you now say for example 'I'll never fly Ryanair' or 'I will only use easyJet' so that you can purchase speedy boarding and be on the plane first?
The industry leader in terms of volume is the irrepressible Michael O'Leary of Ryanair who would argue that his service is simply the same as catching a bus from your home to the nearest town but his service happens to be one that operates in the sky. Do you agree with his philosophy about your holiday starting with an A to B transit in the air or do you wish to return to a romantic notion of air travel where you get a gin and tonic and a bag of peanuts? Would you say that there is scope for an airline which offers a simple price to include air fare, 20kg luggage allowance and complimentary drinks on board at a competitive price to holiday destinations to Spain or Turkey?
I think that the last question is probably wishful thinking. I think that consumers are generally focused on driving down the price of your holiday (with good reason) and budget airlines should be given some credit for an increase in short breaks and cheaper business travel for people from the UK. Michael O'Leary has himself described his airline as "McDonald's, the Ikea, of the airline business" and that growth in the airline business during a recession is as follows:
"What happens in a recession, and what happened in the last three downturns in Europe is that Ryanair has grown faster. Because people do not stop flying in Europe because of a recession. You see people get much more price sensitive, [going] to the lowest price operator, so if they are flying, they fly Ryanair."
Hopefully things will get better soon and things will not be so price sensitive for consumers. If you had the option to spend extra on flights would you opt for one that you know will give you the best experience or still the flight at the cheapest price?
Peter Warsop is a Director at Alihoco.
Looking for all inclusive holidays? Visit Alihoco for the UK's widest choice of all inclusive holidays
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